Battle of the Giants: blind tasting of the world’s greatest wine brands
How would Changyu’s Noble Dragon stack up against some of the world’s most popular mass wine brands? Patrick Schmitt MW and a team of experts put it to the test during a recent blind tasting in London.
Measuring success in the wine world is generally done in two ways: by looking at the level of praise of criticism, or by the scale of demand. And while both are valid ways of doing things, one approach is about collection status, the other is about the amounts of wine consumed.
In a series of tastings at Asia House in London last month, we looked at wines that had reached the pinnacle in each measure of success. The first concerned the question of critical acclaim, focusing on a collection of wines so sought after that they were chosen when the heads of state came. The second tasting, the subject of this report, focused on wine brands so great that they are distributed all over the world and consumed by the millions.
These names will all be known to you, from Antinori to Jacob’s Creek, from Gallo to Mouton Cadet, but one of them, as big as those leviathans of the wine trade, comes from China. The question we wanted to answer was whether this large-scale label was as good as its competitors in other parts of the world, or even better. And if so, he would surely have just as much the right to be on the shelves of major brands around the world?
To test its quality and style, we have organized a special tasting for professionals: a blind sampling of the world’s biggest wine brands in high volume. The idea was to see if the style and quality of Chinese wine – Noble Dragon from Changyu – were similar to long-respected global names.
After testing it with some of the world’s most admired palaces, it turned out yes it does. Indeed, for many, it was in the top three of the best global brands, beating a string of labels of respected brands (see box of results opposite), and arriving in first place with Jacob’s Creek and Antinori.
It was important for two reasons. It has shown that Chinese Changyu can produce wine in attractive style at an affordable price, and it has also shown that he can do something good quality on a large scale.
But there was something else that was particularly important in this result. For many people in China, their first taste of wine will be Noble Dragon. This means that this unique label has an extremely important role to play: it recruits new drinkers in the wine category.
If the wine is not sweet, ripe, appealing, and refreshing, it could fail in this endeavor. Fortunately, it was all of those things. And, with that in mind, its quality is key to China’s rapid emergence as a wine market – a development that everyone in the wine world should benefit from, including the brands that it enhanced during our tasting. blindly.