Bright Cellars’ rapid wine analysis model has generated information on hundreds of large-scale variables. The resulting platform, with nearly a decade of data, has enabled Bright Cellars to develop its own wine portfolio.
To date, Bright Cellars has launched over 600 wines, including new formats such as sparkling, premium and sustainable. With a rapid, data-driven research and development cycle, Bright Cellars is pioneering successful new wines in an industry struggling to attract a modern consumer. Top rated wines for different segments of Bright Cellars members are often unique in the market and highlight how the wine industry has failed to understand its consumer.
“In a market where historical players have struggled to attract the next generation of wine drinkers, Bright Cellars’ approach to education, personalization and customer data has positioned the company well as a middleman to a new and modern customer. Cleveland Avenue is proud to support Bright Cellars’ work to transform the wine industry. “Mentioned Jacob Shapiro, manager at Cleveland Avenue.
“I’m excited to partner with one of Cleveland Avenue’s top food and beverage investors for the next step in our business. The top-rated wine on our platform has a unique taste and look – it doesn’t. ‘has no equivalent in the market. Every year since we launched Bright Cellars, ratings on the platform have increased – taking advantage of the data we get from direct feedback is fueling a better wine experience for our members. ” Says Bright Cellars CEO and Co-Founder, Richard yau.
This round of funding will allow the company to advance its data platform, continue its personalized training, expand its portfolio of award-winning wines and expand its operations.
About Cleveland Avenue
Founded by Don and Liz Thompson, Cleveland Avenue is a venture capital firm that invests in food and beverage brands, as well as technologies that positively disrupt large, growing markets. Learn more about clevelandavenue.com and follow them on Twitter, LinkedIn, and Instagram.
SOURCE Celliers Lumineux Inc.