Buellton-based Terravant Wine Co. becomes Summerland Wine Brands | Local
Terravant Wine Co., headquartered in Buellton, officially became Summerland Wine Brands on July 23 after new investors took over the company in September 2018, a spokesperson for the company said.
With the new owners, it was time for a new name, the spokesperson said.
Summerland Wine Brands will continue to operate the Summerland tasting room, which it purchased in March, and nationally market its Summerland, King Chancho, Insomnia and Flavor Bomb wines, backed by private label and grinding companies. personalized.
“The transformation to Summerland Wine Brands is the company’s next growth directive,” said Paul Griswold, President and CEO. “‘Summerland Wine Brands’ evokes a fresh outlook and unwavering optimism in the excellence of our California national brands.”
Summerland is known for producing quality Chardonnay, Cabernet Sauvignon and Pinot Noir in its Coastal collection, with a target price of around $ 15 per bottle, and offers “tasting room only” wines.
Terravant, already considered the largest integrated wine company in Santa Barbara County, celebrated its 10th anniversary last year and offers wines from 15 American wine regions.
The company has plans for a new 46,000 square foot production facility with a 2.4 million gallon capacity at the end of Industrial Way in Buellton.
Summerland Wine Brands plans to build on its Central Coast wines while expanding its business in other California wine regions.
Griswold said the company recently received a $ 40 million injection of recapitalization funds from Raven Capital Management, made changes to its management team, added a Napa office with a creative development team, and expanded its strength of national sale.
“Our Buellton and Napa teams, as well as our national sales force, are committed to growing our diverse wine portfolio,” said Mike Jackson, Director of Sales, noting that Summerland invests in sales, marketing and winemaking and is recruiting to fill key positions.
“These plans align with our efforts to also deepen our relationships with our distributor partners and customer chains across the country, with the unwavering goal of delivering quality wines that exceed their price,” said Jackson.
This story has been updated to reflect the progress of the purchase and name change and to remove the photo of a restaurant that closed last year that included an official who is no longer with the company .