Coors Light to phase out plastic rings globally
Molson Coors has announced that it will eliminate plastic rings from Coors Light six-pack units in locations where it has brewing operations.
The initiative will see Coors Light become the largest beer brand in North America to move away from plastic rings.
Molson Coors Beverage Company will invest approximately $85 million, enabling the brand to begin the transition to fully recyclable and sustainably sourced paperboard packaging later this year.
This investment allows Molson Coors to upgrade its packaging machinery, which will also allow the company’s entire portfolio of North American brands to use cardboard packaging carriers by the end of 2025.
In total, Molson Coors’ move will save 1.7 million pounds of plastic waste annually.
In 2021, Molson Coors removed plastic rings from all major brands sold in the UK, including Coors and Carling, and switched to recyclable cardboard sleeves.
Molson Coors in Canada switched to more durable plastic rings in 2021 and has committed to eliminating plastic rings as part of this announcement.
Molson Coors CEO Gavin Hattersley said, “Our company, and Coors in particular, has a long history of using packaging innovation to protect our environment, and today we’re building on that rich heritage.
“Just as Coors led the way by pioneering the recyclable aluminum can, Coors Light will lead the way by moving away from single-use plastic rings in North America.”
Coors Light will debut the new packaging at Coors Light’s Plastic-Free Future Mart, a pop-up concept store in New York City.
The Plastic-Free Future Mart will be open March 2-6 and is located at 603 Manhattan Ave., Brooklyn, NY.
Read more: Molson Coors expects revenue to grow about 10% this year
Coors Light Sustainability Strategy
Molson Coors announced sustainability goals in 2017 to shape the company and set new standards for the beer and beverage industry, focusing on the areas of water, climate and packaging .
The latest initiative will help Molson Coors move closer to its goal of ensuring packaging is 100% reusable, recyclable or compostable, and that consumer plastic packaging is made from at least 30% recycled content from by the end of 2025.
© 2022 European supermarket magazine – your source for the latest beverage news. Article by Conor Farrelly. Click on subscribe register for ESM: European Supermarket Magazine.