Curaleaf Holdings, Inc. announces distribution agreement with Southern Glazer’s Wine & Spirits for Curaleaf Hemp and Select CBD

WAKEFIELD, Mass., November 16, 2021 / PRNewswire / – Curaleaf Holdings, Inc. (CSE: CURA / OTCQX: CURLF) (“Curaleaf” or the “Company”), a leading international supplier of consumer CBD and hemp products, has today announced that it has signed a national distribution agreement with Southern Glazer’s Wine & Spirits (“Southern Glazer’s”), the world’s largest distributor of alcoholic beverages. The deal will bring Curaleaf’s product line from their eponymous Hemp and Select CBD product lines to the Southern Glazer distribution network.

The distribution relationship combines Curaleaf’s expertise in creating high quality, non-psychoactive hemp products with Southern Glazer’s nationwide scale, unmatched go-to-market capabilities, a cutting-edge sales team and its Industry-leading Proof® e-commerce platform. , bringing operational efficiency that will drive growth within the Curaleaf family of CBD products.

Curaleaf Hemp and Select currently offer a wide range of CBD products with user-friendly formats and prices. Brands are eager to introduce new innovations to both ancillary lines with confectionery and beverages containing minor cannabinoids like CBN and CBG, allowing consumers to personalize their CBD experiences while continuing to learn which products will work best. for their unique needs.

“At Curaleaf, we are also committed to innovation and setting the highest possible standards for product quality that we are committed to customer accessibility – and our success lies not only in our ability to deliver. exceptional CBD infused products, but to distribute them to the best retail stores for safe, easy and reliable access to consumers across the country, ”said Patrick Larkin, SVP sales at Curaleaf.

“We are delighted to join forces with a global leader in beverage distribution who shares our values ​​around responsible distribution and a pioneer of a well-regulated industry,” said Joseph gennaro, Vice President of CBD, Health and Wellness at Curaleaf. “We value the expertise, efficiency and extensive network of Southern Glazer, particularly as we aim to open the consumer awareness funnel and fuel growth within our CBD business. “

“We are delighted to add Curaleaf to our distribution network as we are aligned with the future growth potential of CBD in the United States and as such we are both investing significantly in the category,” said declared David chaplin, Director of Growth, Southern Glazer’s. “Southern Glazer’s best-in-class CBD sales and marketing capability is uniquely positioned to provide the most effective route to market for Curaleaf and I am confident that we can continue to grow their portfolio. of products in retail stores across the United States. “

“I look forward to working with Curaleaf to provide industry-leading sales and service execution in Southern Glazer markets,” added Kariff Rhooms, Vice President of SG Ventures and Head of Southern Glazer’s CBD Sales Division. . “We are confident that we have the expertise and experience to engage more consumers through our retail customer network as we work with Curaleaf to continue to develop the CBD category. “

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About Curaleaf Holdings
Curaleaf Holdings, Inc. (CSE: CURA) (OTCQX: CURLF) (“Curaleaf”) is a leading international supplier of cannabis-related consumer products. As a high growth cannabis company known for its quality, expertise and reliability, the company and its brands, including Curaleaf and Select, provide cutting-edge service, product selection and accessibility in the medical markets and for adult use. In United States, Curaleaf currently operates in 23 states with 111 dispensaries, 22 culture sites and more than 30 processing sites, and employs more than 5,200 team members. Curaleaf International is the largest vertically integrated cannabis company in the Europe with a unique supply and distribution network throughout the European market, bringing together pioneering science and research with state-of-the-art cultivation, extraction and production. Curaleaf is listed on the Canadian Stock Exchange under the symbol CURA and trades on the OTCQX market under the symbol CURLF. For more information, please visit

This media advisory contains forward-looking statements and forward-looking information within the meaning of applicable securities laws. These statements relate to future events or future performance. All statements other than statements of historical fact may be forward-looking statements or information. In general, forward-looking statements and information can be identified by the use of forward-looking terminology such as “plans”, “expects” or “”, or variations of such words and phrases, or by the use of words or phrases which indicate that certain actions, events or results may, could, would or could occur or be achieved. More particularly and without limitation, this press release contains forward-looking statements and information regarding the business relationship of Curaleaf with Southern Glazer’s Wine & Spirits and related hemp products. These statements and forward-looking information reflect current beliefs management and are based on assumptions made by and on information currently available to the company with respect to the matter described in this new press release. Forward-looking statements involve risks and uncertainties, which are based on current expectations as of the date of this press release and are subject to known and unknown risks and uncertainties that could cause actual results to differ materially from those expressed or implied by these. statements. Additional information on these assumptions and these risks and uncertainties is contained in the section “Risk factors and uncertainties” in the last annual information form of the Company filed. April 28, 2021, which is available under the Company’s SEDAR profile at, and in other documents the Company has filed and may file with the relevant securities authorities in the future. . The forward-looking statements contained herein are made only as of the date of this press release and we assume no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law. We caution investors not to place significant reliance on any forward-looking statements contained in this press release. The Canadian Securities Exchange has not reviewed, approved or disapproved of the contents of this press release.

About Southern Glazer’s Wine & Spirits
Southern Glazer’s Wine & Spirits is the world’s leading distributor of alcoholic beverages and is proud to be a multigenerational family business. The Company operates in 44 US states, District of Colombia, and Canada. In 2021, Southern Glazer’s was selected as America’s Best Managed Company by Deloitte Private and The Wall Street Journal, as well as named by Newsweek as one of the 100 Most Valued Workplaces. Southern Glazer’s urges all retail customers and adult consumers to responsibly market, sell, serve and enjoy its products. For more information, visit Follow us on Twitter and Instagram @sgwinespirits and on Facebook at

Curaleaf Holdings, Inc.
Carlos madrazo, SVP Head of IR & Capital Markets
[email protected]

Curaleaf Holdings, Inc.
Tracy brady, Vice President of Corporate Communications
[email protected]

SOURCE Curaleaf Holdings, Inc.

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