Gary Barlow launches range of organic wines from Spain
Take That frontman Gary Barlow is the latest celebrity to enter the wine world, having launched a range of organic wines from Spain that will hit shelves next week.
Called Gary Barlow Organic, the range includes a red and a white made from grapes grown in certified organic plots in Castile planted with old, dry-grown, low-yielding bush vines.
Barlow has partnered with wine celebrity Paul Schaafsma of Benchmark Drinks on the project, which counts Kylie Minogue and Sir Ian Botham wine lines among his success stories.
The range, which is due to go on sale in 460 Morrisons stores in the UK on October 11 at a price of £ 8 a bottle, was made in collaboration with Peninsula Viticultores, run by Masters of Wine, Sam Harrop and Andreas Kubach.
Specializing in the production and marketing of wine, the company strives to create clean, contemporary wines with a sense of belonging that appeal to consumers.
The white is a blend of Verdejo and Viura from the 2020 vintage. Fermented in stainless steel vats, it spent two months on the lees before being bottled. The result is a “spicy, refreshing white with aromas of lime, pear and anise”.
Gary Barlow Organic Red, on the other hand, is a blend of 2020 tempranillo and syrah that doesn’t see oak to allow the purity of the fruit to shine. Juicy and fruity, it offers notes of “wild berries, rosemary and a hint of chocolate”.
According to Harrop, the medium-bodied red displays “a nice balance of fruit concentration, fresh acidity and fine tannins,” making it a versatile table wine.
Addressed exclusively to beverage trade, Barlow revealed that launching a brand of wine has been an ambition he has been spinning in his head for years.
He developed a taste for wine in his mid-twenties, when a friend opened his eyes to the delicacies of Bordeaux. Eager to learn more, he started buying Bordeaux from Berry Bros. & Rudd and attending his legendary lunches.
“When I first got into wine I was only drinking French and had no idea of anything else, but I fell in love with Italian wine while on vacation there – low, and I’ll try anything now, “he said. db.
When it comes to his own wine, Barlow knew his reputation would be on the line if the liquid inside the bottle didn’t cut through the mustard. “We’re at this point where everyone is joining in everything, that’s the norm now, so it all depends on who you want to partner with and what you want to be remembered for,” said he declared.
“Wine is part of the growth and shared experiences. The place you have traveled informs your palate and that translates into the wines I have created, ”he added.
Barlow and Schaafsma hit Spain for the range after an extensive blind tasting of dozens of samples of the UK’s top-selling wine brands, in which Drops from Spain came out on top.
“We have tasted a wide range of wines in the £ 8 to £ 10 range. Less than 2% of wine sold in the UK out of commerce exceeds £ 10 a bottle, so to be relevant to our audience we had to look at that price range, ”Schaafsma said. db.
After the wines were made, Barlow was presented with three iterations on red and white and had the final say on what blend was bottled.
“The mixing session was exciting,” said Barlow. db. “I would like to think that when people think of me they think of quality, so when they drink my wine it must taste good. It was really interesting comparing the wines side by side – I was surprised how different they tasted from having just had a small percentage change in the blend.
“Choosing the red was a no-brainer, as it was the wine that really stood out in the range as the most delicious – it’s a pretty red at noon that you can drink a few glasses without feeling too heavy. It’s fresh and vibrant.
In addition to choosing the final blend, Barlow also created the design for the unlabeled bottle with piano keys, including G and B keys around the neck. With the range Barlow and Schaafsma have the mission to make organic wine accessible to everyday consumers.
“When it became an option to make organic wines, I knew we had to go. Being organic doesn’t take anything away from wines in terms of taste, which is the danger. I was really happy that we were able to go the organic route, ”said Barlow.
Schaafsma has already secured its supply of organic grapes for future vintages to expand production based on demand, and Barlow wants to expand the range beyond wine to include spirits, starting with an English gin.
Barlow’s full interview appears in the October issue of beverage trade.