Grape Britain: UK welcomes organic wine as sales soar | Organic
It’s made from grapes grown without pesticides or chemicals, is eco-friendly, and rarely triggers a hangover. Sales of organic wine are booming in the UK as part of the growing trend towards ‘conscious drinking’.
According to the Food and Organic Agriculture Group soil association, organic beer, wine and spirits sales rose 14.3% last year to nearly £6m, driven by strong demand for wines where consumers are increasingly looking for ‘natural’ ingredients. and assurances of provenance. Still a relatively small share (2.2%) of the overall UK organic market, sales are now growing at double the rate of the market as a whole.
“Organic wines are experiencing something of a renaissance,” said Finn Cottle of Soil Association Certification. “While the overall organic market generally outperforms non-organic food and beverage sales, organic still wine – red, white and rosé – is a runaway success. English organic winemakers are also seeing their sales skyrocket – perhaps as people rediscover that connection to their environment that organic exemplifies. Organic wines also taste better, perhaps due to less intensive production using fewer synthetic chemicals.
Along with the benefits of producing grapes without using pesticides, organic wine also contains less sulfur dioxide, which can contribute to hangovers.
Supermarkets are increasing stock on their shelves to meet consumer demand, while the shift to online shopping has helped boost the organic wine sector as people can more easily find what they are looking for. vintage roots is now one of the largest online retailers of organic and biodynamic wine in the UK, while ocado stocks over 100 different organic wines and Daylesford, best known for its organic vegetable boxes, has diversified into organic wines and spirits.
The Aldi discount supermarket will launch its first collection of so-called “green” wines this week, offering eight wines with organic, carbon-neutral or “no added sulfur” references.
Aldi expects the wines to appeal to the ‘Whole Foods generation’; millennial shoppers who are increasingly concerned about the environmental impact of the products they buy and consume.
Aldi’s four organic wines include a prosecco, two still whites and a red. They will also stock two certified carbon neutral and two ‘no sulphur added’ wines, and all bottles will cost between £4.99 and £7.99.
Among the growing group of English organic wine producers, Oxney Estate’s English pinot noir rosé recently won the Waitrose trophy for most outstanding still rosé wine in the English and Welsh Wine of the Year competition. A spokeswoman for Waitrose said: ‘Organic wine is a growing trend globally and we have seen sales increase by 16% last year.’