How India can prepare for a holiday revolution by focusing on tea tourism
Tea reminds us of the things we seek – the stillness, the warmth, the vigor and the distant hills that produce them. From the comfort of our own home, we enjoy tea as a beverage that may bring us nostalgia for the good old days, but it’s a whole new experience to step out of that comfort zone and engage more deeply with all. our senses, in the luxuriant tea gardens.
Tea tourism can completely alter the experience of tea drinking by helping us understand the origins, transformation and land of tea in an intellectual way. It can sensorially engage – we can touch the dew-drenched tea leaves and feel the earthy side of the earth in which it grows.
Sometimes, to taste the best tea, you may have to go on an adventure!
Decipher the challenges
Tea tourism in India is still an emerging industry. Considering the British colonial history and its rich heritage, India has immense potential to provide a complete tea tasting and tea tourism experience. However, it is not well promoted because it lacks the proper structure and policy.
Blessed with cultural abundance and scenic beauty, India can attract tourists from all over the world, just as France and Switzerland attract tourists for their wine and cheese tasting. We have tea plantations in the culturally rich Assam of the northeast, the lush hills of Darjeeling and Dooars in West Bengal, and the rolling gardens of Munnar, Kerala.
With the essentials under control, all we need are attractive and affordable travel packages that can put India back on the map.
With the government allowing tea garden owners to use some of their unused land for construction and promoting tea tourism, there is also a growing need to educate tea plantation owners, tour guides and tourism businesses on the benefits of tea tourism. .
The lack of funds and investments from private and government organizations also limits the development of tea tourism. If the government can take active steps to promote tea tourism and include it in mainstream packages, India has the potential to become one of the most popular attractions, given that it is popular worldwide for his tea!
Tea tourism can create opportunities not only to promote our heritage, traditions and culture, but also to provide jobs for local communities and improve their livelihoods. Tourism is an important engine of economic prosperity as well as growth and can open jobs for unskilled, semi-skilled and highly skilled labor.
The dense greenery in the tea hills, the abundance of water bodies and the presence of captivating caves and rivers expand the opportunities.
By integrating tea picking, tea working culture education, cultural festivities and nature adventures, tea tourism can become one of the sought after recreational experiences for tourists to India.
The tea plantation heritage bungalows are often well preserved to preserve the essence of the centuries-old culture. You can travel back in time to colonial times and enjoy a simple life surrounded by lush green nature and fresh air.
The path to follow
Considering the many opportunities to create unique tea tasting experiences for tourists, there is a need for the government to develop long and short term strategic policies. It must ensure appropriate funding opportunities to promote tea tourism in India while ensuring that the natural charm of these less explored regions of India is not lost.
Tea tourism has the potential to offer unique experiences such as hiking through scenic trails, horseback riding, rafting, tea plantation tours, tea tasting, learning how to make and cook. processing tea, tasting authentic tea and more.
Don’t forget to click on Instagram-worthy photos and possibly snap a photo or two with the locals and tea harvesters. The experience can be enhanced by settling into a colonial or heritage bungalow, surrounded by lush green tea bushes and incredible views.
The pandemic has led people to seek more isolated and isolated places, which has slowly led to more and more people taking an interest in these beautifully preserved areas. This explains the increase in the number of Indian tourists visiting the tea plantations, which were mainly popular with foreigners.
Who wouldn’t love the thrilling experience of learning how to fry and roll tea leaves the old-fashioned way, inhale the aroma around you, and sip tea that is perhaps the freshest there is? he can get? Every tea lover deserves this experience!
(Disclaimer: The views and opinions expressed in this article are those of the author and do not necessarily reflect the views of YourStory.)