Prowein 2022 will present an “same but different” trend show
February 10 – The “same but different” (sbd) trend fair will be a highlight of ProWein 2022, International Trade Fair for Wines and Spirits (May 15-17 at the Düsseldorf Trade Fair, Germany). Around 120 exhibitors from 23 countries will showcase a wide range of craft spirits, craft beers and ciders in Hall 7.0 – which is once again sold out. “The success formula and hallmark of ‘the same but different’ is its unique atmosphere that sets the tone for the activities in this showroom. This is how we deliberately set ourselves apart from other events,” explained Nicole Funke, Senior Project Manager at ProWein.
As varied as the interests of these exhibitors are, they all share the same goal of gentle, sustainable and creative processing of raw materials, craftsmanship – often regional sourcing principles – and a strong passion for product and new trends. “Since its debut in 2018, our trend show “same but different” has become a real highlight at ProWein. spirits and cider – the perfect choice, especially for professional visitors to the trendy gastronomy, bar scene but also food retail,” says Bastian Mingers, Project Manager of ProWein. of “same but different” are just as international as ProWein itself. The exhibitors come from the following 23 countries: Australia, Austria, Belgium, Denmark, Germany, Estonia, Finland, France, Italy, Latvia, Luxembourg, Mexico, Netherlands, Norway, Peru, Poland, Singapore, Spain, Sweden, Switzerland, United Kingdom, Ukraine and the United States
Trending topic: alcohol-free
Non-alcoholic is a central theme – be it for craft beer or craft spirits. In particular, trend setter Siegfried Rheinland Dry Gin (Hall 7.0, Stand B 26) has been making headlines with his “Wonderleaf” since 2018, sbd’s first year. Since then, the range of comparable products – and therefore the choice of professional buyers in the catering, hospitality and retail sector – has expanded rapidly. Dr. Jaglas GmbH (Hall 7.0, Stand B 04) from Berlin, for example, caused a stir with its alcohol-free hibiscus aperitif – and not just because its founder and CEO, Dr. Christina Jagla, is a pharmacist. With VINCENT, Alfred Schladerer GmbH (Hall 7.0, Stand B 44) is also focusing on an alcohol-free herbal aperitif, refined with ripe raspberries. The HEIMAT distillers (Hall 7.0, Stand C 34) in Schwaigern not only offer their Dry Gin and a ginger spirit but also non-alcoholic alternatives, such as the rum-flavored “vogelfrei SUGAR CANE”. A low-alcohol aperitif is Amaro Santoni from Gabriello Sanonti SRL (Hall 7.0, Stand A 01) from Italy; Amaro is a dolce amaro made with rhubarb and iris flowers and represents the ancestral culture of Italian aperitifs.
Creating new trends was also the goal of the Berlin distillery Kreutz (hall 7.0, stand B 30). Their Urban Garden Gin is particularly sustainable. Its main botanical is sagebrush, a climate-resistant plant that grows on the company’s own rooftop garden. The aromatic worlds of craft beer and whiskey are brought together by St. Kilians X BRLO at ProWein 2022, presented by Neue Bierkultur GmbH (Hall 7.0, Stand C 59). BRLO simply matures its Scotch Ale in original St. Kilians whiskey casks, creating a new taste experience. Deutsche Spirituosen Manufaktur GmbH (Hall 7.0, Stand B 22), headquartered in Berlin, offers a portfolio of approximately 115 products in its repertoire – an inexhaustible source of inspiration for customers in the catering industry, bars as well as than specialist retailers. DSM stands for premium spirits made in small batches, 100% by hand. Also on display will be ‘Ingwerer’, an organic artisanal liqueur from Schweizer Peppe International AG (Hall 7.0, Stand C 03) and the Original Cider range from RAMBORN Cider Co. of Luxembourg (Hall 7.0, Stand D 34). Their hallmark, in addition to the quality of the product range, is the sustainability of the entire company. As a BCorp certified company, they can now state a negative carbon footprint.