Prowein offers a high-end international range: around 5,500 exhibitors from more than 60 countries
February 25 – With approximately 5,500 exhibitors from more than 60 countries, ProWein, International Wine and Spirits Exhibition, will offer the widest range of wines, spirits and craft beverages in the world. For international professionals from the specialist trade, food retail and hotel, catering and catering sectors, ProWein from May 15 to 17, 2022 in Düsseldorf, Germany, is therefore the undisputed key event of the industry and the ideal platform to network and identify new trends and products.
Against the background of the rapid spread of the Omicron variant, Messe Düsseldorf had postponed ProWein from the traditional dates of March to May at the beginning of the year. “December to the end of January was marked by a palpable sense of pessimism and insecurity about the expected development of the Omicron wave. By postponing the show to May, we not only managed to increase planning security for exhibitors and visitors, but also to ensure a significantly improved outlook for expected international attendance. a very solid basis for the event to take place in May under potentially positive conditions”, explained Michael Degen, Executive Director at Messe Düsseldorf, during the international media summit in Düsseldorf on February 23.
The postponement to May has received very positive feedback from the international industry. “ProWein is an institution. Without this show, we wouldn’t be where we are today. Trade shows are important in a globalized world, but without international guests they are a bit like a school reunion with just your classmates,” says Dr. Martin Tesch of Weingut Tesch winery (www.weingut-tesch.de) in the German Nahe region. Magdalena Pesco, Managing Director of Wines of Argentina (www.winesofargentina.com), agreed: “Postponing ProWein to early summer was a good idea and will pay off for everyone at the end of the day. This point of view is also shared by international visitors such as Gretchen Thomas, VP of Creative of the Barcelona Restaurant Group/USA (www.barcelonawinebar.com): “To explore new wines and network with suppliers, my company has found no better resource than attending Prowein. We are able to accomplish months of work and meetings in just a few days. All sorts of cellar sizes and wine styles exist at this event, making it extremely relevant to our diverse wine program, especially as we source small-production artisan wines for a growing catering business. growing with multiple locations. So happy we will be able to attend in person in May!”
Product range @ ProWein: unique in the world
Around 5,500 exhibitors from more than 60 countries will occupy the 13 exhibition halls in Düsseldorf, clearly structured according to countries and regions. “International brand leaders will be represented, as well as importers and exporters, agencies, selected winemakers and individual wine regions from international wine nations,” said Bastian Mingers, ProWein Project Manager. “ProWein has a unique selling point: no other event in the world offers this comprehensive range of products. Even Covid-19 cannot slow us down.
Italy will be represented in Halls 15-17 with all of its growing regions including the largest joint holdings of Veneto, Piedmont and Tuscany. Besides top-selling Italian companies such as Zonin, Botter Vini and Fratelli Martini, many top producers will be represented, including Castello di Ama from Tuscany, Elena Walch from South Tyrol and Elio Altare from Piedmont. Austria’s wine nation will have its home at the upcoming ProWein in Hall 5 while Portugal will be showcased in Hall 13 and Spain in Halls 13 and 14. Hall 12 will be owned by overseas producers including the Wine Institute of California , Wines of Chile and Wines of Argentina. In Hall 11, the focus will be on spirits.
“La Grande Nation” present with all the producing regions
Halls 9 to 11 will host the French wine industry. All the wine regions of the great nation will be present. Occupying around 15,000 square meters of exhibition space, it is almost a trade fair in its own right. Renowned names such as Les Grands Chais de France, Castel Frères, Albert Bichot, Bernard Magrez, Dourthe, Paul Mas and Gérard Bertrand will be represented. Serving as the “golden starter” to the France section will be the Champagne Lounge with well-known brands such as Ayala, Alexandre Bonnet, Collard Picard, Deutz and Heidsieck. In addition, many Champagne producers will participate with their own stands: Bollinger, Charles Gosset, Nicolas Feuillatte, Lanson and Bruno Paillard. Around 120 producers will be exhibiting in the Champagne Lounge, offering a comprehensive overview of the exquisite sparkling wines of the Champagne region.
New Hall 1: headquarters of the German wine industry
Inaugurated in September 2019, the new Hall 1 with its representative southern entrance will be used for the first time this year for ProWein – for German suppliers. Around 800 German exhibitors will be presented in halls 1, 4 and 5, with all relevant German wine regions such as Baden, Moselle, Nahe, Pfalz wines with around 40 winegrowers, Rheingau, Saxony with its public domain Wackerbarth and the region of Württemberg. Also taking part in ProWein 2022 VDP (Association of German Prädikat Wine Estates) with some 70 wineries from all over Germany as well as wine producers Dreissigacker, Henkell Global Freixenet, Hensel, Herres Layat, Molitor, Schlumberger, Schneider and Weil – for to name a few. The organic sector – with international organic associations such as Ecovin, Bioland, Demeter and Biodyvin and Vignerons de Nature as well as individual exhibitors such as Peter Riegel Weinimport and Can Axartel from Mallorca – will again all be present with representative ranges at ProWein. popular “Organic World” TV special, 45 additional winemakers from Europe such as Italy, Greece, France, Spain signed up.
“same but different”: 120 exhibitors from 24 countries
“same but different” (sbd) will be a highlight of ProWein 2022. Around 120 exhibitors from 24 countries will present a current and versatile range of craft spirits, craft beers and ciders in hall 7.0. This means that the special event is sold out again due to its special “recipe”. The secret of success and the hallmark of “same but different” is the unique atmosphere of the exhibition hall. This clearly distinguishes sbd from other events. As different as the interests of these exhibitors may be, they all share the same goal of gentle, sustainable and creative processing of raw materials, great know-how, often the principle of regional sourcing – and, of course , a great passion for the product and new trends. Hall 7.0 will feature pioneers, trendsetters and market leaders from the growing segments of craft spirits, craft beer and cider – exactly the right place for trade visitors to trendy gastronomy and bars, but also food retail. For more information: https://www.prowein.de/de/same_but_different.
Beginning of urban gastronomy
The next ProWein will be a particularly attractive destination for the gastronomy sector. In addition to the product portfolio of around 5,500 exhibitors from all over the world, the special exhibition in hall 4 “urban gastronomy by #asktoni, aka Toni Askitis & ProWein” will be a highlight: workshops with tastings are specifically intended gastronomy professionals and the different levels of knowledge of gastronomy staff. Accordingly, there will be workshops for beginners, advanced and professionals – tailored to different needs.
For more information about visiting or exhibiting at ProWein 2022, contact Messe Düsseldorf North America; Phone: (312) 781-5180; E-mail: [email protected]; To visit www.prowein.com and www.mdna.com; Follow us on Twitter at http://twitter.com/mdnachicago