Report misleads the scope of ice cream exports

New research on New Zealand’s premium ice cream industry suggests exporters may find new buyers in valuable overseas markets as consumers increasingly seek high-quality food.

Today, Economic Development Minister Stuart Nash released a new report for the Food and Beverage Information Project.

The project is led by the Ministry of Business, Innovation and Employment (MBIE), Ministry of Primary Industries (MPI) and New Zealand Trade and Enterprise (NZTE).

“The new research finds the possibility of expanding ice cream exports to Australia, Asia and the UK. This suggests that premium ice cream could potentially follow the global success of premium wine and honey exports, ”Nash said.

He says ice cream is produced in almost all parts of New Zealand and that there are around 48 manufacturers.

“The challenge is to translate our strong global position in dairy exports into a lucrative global market for our ice cream and other frozen treats.

“Our first local ice cream parlors started with some of the best milks and creams in the world over 100 years ago and continue to make waves. “

Nash says consumers are interested in ice cream made with sheep, deer, buffalo and goat milk, as well as plant-based alternatives like oat milk and soy milk.

“Our free trade agreement with the United Kingdom, concluded in principle in 2021, has great potential for exports of ice cream and other dairy products. We look forward to duty-free access to the UK ice cream market and a level playing field as soon as the FTA enters into force, ”he adds.

“Ice cream exporters can also respond to new consumer demands arising from the global Covid pandemic. There is growing interest in healthy, sustainable, low-carbon, or vegan foods, and premium products purchased directly from supermarkets for home consumption.

Nash says New Zealand ice cream makers are well positioned to benefit from key global trends in the food and beverage industry, including the desire for easy and convenient meals; concern for well-being and lifestyle; know where food comes from and how it is produced; and a desire to indulge in products that are more than the bare essentials.

“New Zealand already has a worldwide reputation as a great place to grow food. We have high quality raw materials and low production costs; a skilled workforce and a processing industry that can be trusted by consumers; and proximity or open access to key markets which are expected to develop further with new trade agreements.

He adds that the report suggests producers are building on existing strengths in the dairy export supply chain.

“We have the natural ingredients, the skilled producers and the premium products that global consumers want and we have new opportunities to drive export growth. “

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