Serving Those Who Served: Six Veteran-Owned Wine Brands in the United States

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“I will never leave a fallen comrade”, “I will never leave an aviator behind me” and “Semper Fidelis” (Always Loyal) are at the heart of the beliefs and values ​​of the US military. Memorized in initial formation, their meanings are lived through service. But even after hanging up the uniform, veterans still feel the inexorable attraction of standing up for these beliefs.

These seasoned winemakers, vineyard owners and brand owners use their civic occupations to support their veteran siblings.

1. Dauntless Wine Company, Willamette Valley, OR

Proceeds from these Dauntless Wine Company packs go to Folds of Honor / Photo by Ben Martin

After serving in Iraq, Marine Corps veterans Ben Martin and Paul Warmbier and Marine Corps veteran Ryan Mills founded the Dauntless Wine Company. Understanding that good wine comes from good grapes, their veteran majority team makes wines from grapes grown in the Willamette Valley.

Location and quality are important, but Dauntless believes that the people who take care of the vines are also paramount. The team established the Dauntless Veterans Foundation (DVF) to help veterans apply skills learned in the military to agriculture.

2. Tackitt Family Vineyards, Paso Robles, California

A Warriors Help Warriors event at Tackitt Family Vineyards
A Warriors Help Warriors event at Tackitt Family Vineyards / Photo by Robert Binder

While serving in the US Navy Explosive Ordnance Disposal (EOD), Leon Tackitt was responsible for securing explosive materials. Upon retirement, he and his wife took over the family business, Tackitt family vineyards, in Paso Robles.

A warrior event helping warriors
Photo by Robert Binder

Some of Leon’s EOD siblings had more difficult transitions to civilian life, so the Tackitt’s established NEM cellars to provide donations to organizations that support the EOD community. These include the EOD Warrior Foundation, which provides support to injured EOD personnel and their families, as well as the families of deceased EOD personnel.

3. Purple Heart Wines, Sonoma County, California

Peter Mondavi Sr. served in the United States Army in World War II
Peter Mondavi Sr. served in the United States Army in World War II

Winemaker John Moynier served as a squadron training non-commissioned officer in the US Air Force from 1968 to 1972. A graduate of the University of California, Davis, he was a winemaker with C. Mondavi & Family from 1985 until upon his recent retirement in 2021.

Marc Mondavi with the Purple Heart bottle
Marc Mondavi with the Purple Heart bottle

In 2015, Moynier developed the mixture for Purple Heart Wines Red wine called Sonoma, which is part of the C. Mondavi & Family portfolio. Napa Valley winemaker and pioneer Peter Mondavi Sr. was also a veteran, having served in the United States Army during World War II.

Each year Purple Heart Wines donates to the Purple Heart Foundation. Named for the awarded medal to service members injured or killed in war, the Purple Heart Foundation provides support to veterans and their families.

4. Bella Luna Estate Wines, Paso Robles, CA

Sherman Smoot (L) flew F-4Js for the Navy and Kevin Healey (R) was in the military in Vietnam
Sherman Smoot (L) flew F-4Js for the Navy and Kevin Healey (R) was in the military in Vietnam / Photo by Amy Hinrichs

Kevin Healey and Sherman Smoot grew up as best friends, although they served their country in different ways: Kevin was in the military in Vietnam and Sherman flew F-4Js for the navy. The two gathered at their home in Paso Robles to establish Bella Luna wine estate.

Sporting an image of the Distinguished Flying Cross, Bella Luna produces Red Fighter Pilot, a single vineyard Zinfandel sourced from the Adelaida District AVA. A portion of the wine sales support the children of injured and deceased veterans.

5. Singing Water Vineyard, Texas Hill Country, TX

Andy and Missy Ivankovich worked in different fields before turning to wine production, and Andy’s time as a team leader in the US Air Force had a lasting impact on the couple. As co-owners of Singing water vineyards, the Ivankoviche continue the winery’s tradition of championing Texas Hill Country wines and supporting veterans.

The water that sings Red Liberty blend supports the U.S. military and veterans through organizations like the United service organizations (USO). The USO aims to keep “military personnel connected to their families, homes and countries” during their tenure and transition to civilian life.

6. Nine Iron Wine, California

Every bottle of Nine Iron's red, white and rosé sold provides donation to Camp Hope
Every bottle of Nine Iron’s red, white and rosé sold provides donations to Camp Hope / Photo bu Renee Morone

After several deployments over 14 years, Brandon Casella left the military to work as director of wine and spirits sales. Casella met Blake Barnes on the golf course, and although Barnes had a civilian background, he shared Casella’s passion for golf, wine, and service to those who served.

The duo founded New iron wine. Each bottle of Nine Iron’s red, white and rosé sold provides donations to Hope Camp. Located in Houston, Texas, Camp Hope helps veterans and families of veterans with post-traumatic stress disorder (PTSD) on their way to recovery.


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