Summerland Wine Brands announces new sales direction
Amanda Albertson and Katrina Stoneking take the lead
Buellton, California: Summerland Wine Brands, a fully integrated wine company producing branded and private label wines for hundreds of grocery, wholesale and vineyard customers in the United States and Canada, announced the addition of Amanda Albertson and Katrina Stoneking to their organization. They will join Joe Padilla, whose role expands to include marketing and business development, as the sales leadership team. As directors of the West and East Divisions, respectively, Amanda and Katina will focus on building high-performing wholesale teams selling to on-site and off-site chains, while developing strong distributor partnerships and nurturing sales growth.
Amanda, who resides in Southern California, has a proven track record of building brands with Fetzer Vineyards and The Hess Collection Winery. She has spent time on both the Distributor and Supplier side which will help her build a strong and well-rounded team in the West. Amanda understands the âowner-operatorâ mentality that Summerland subscribes to and knows she can draw on her 16 years of experience to add clarity, insight and leadership to the sales organization.
Katrina started her career in the adult beverage category with Miller Brewing Company and found her way in wine through Pernod Ricard. With previous roles as director of data and analytics at Bacardi and Pabst Brewing, analytics is a mainstay for Katrina: “The numbers don’t lie.” And she knows the sales; lead the way with successful national chain sales over the past 6 years. She brings her energy, vision and 16 years of experience to Summerland, focused on building profitable brands and closer relationships with retailers and distributors.
âWe are very happy that Amanda and Katrina are joining our team. They quickly understood Summerland’s vision and are looking to have an immediate impact on our business, âsaid Paul Griswold, CEO of Summeralnd Wine Brands.
Summerland wine brands: www.summerlandwinebrands.com founded in 2008, produces approximately 600,000 cases of wine per year under the brands Summerland Winery, Insomnia, Flavor Bomb, King Chancho, Zoom Juice and various control and private label brands.