Summerland Wine Brands ™ Partners with Nicole “Snooki” Polizzi to Launch “Messy Mawma Wine”, the First Brand in Its New Direct-to-Consumer Program | News

SUMMERLAND, California, December 9, 2021 / PRNewswire-PRWeb / – As consumers flock to buy online faster than ever, Summerland Wine Brands (, award-winning winegrowers from California Central Coast, today announced the immense success of its first direct-to-consumer wine brand, Messy Mawma Wine by Nicole “Snooki” Polizzi ( The brand launched in early November and sold the first bottling within the first two weeks of availability. Messy Mawma is back in stock and is shipping to most states in the United States.

Summer country a new direct-to-consumer sales program was launched with the goal of partnering with established brands to develop personalized wines and a turnkey e-commerce offering tailored to customers, subscribers and fans of the brand.

“I have wanted my own brand of wine for as long as I can remember, so between the credibility and the abilities of Summer country – being able to support and maintain a business that I plan to have and develop for years and years to come – they really are the perfect partner to give my Mawmas the wine they deserve, for everyone to enjoy the messy moments of life, ”Polizzi said. “Throughout this process has been nothing but fun and enjoyable, with Summer country team handling all the production and execution of the wine in the background, as well as building the online store, allowing me to focus my energy on marketing, sharing and drinking it with my friends and fans which , I believe, is why this initial launch was such an incredible success; I can’t wait to find out what will happen next. “

To develop her range of personalized wines, Tantrum Chardonnay and Chaos Cabernet Sauvignon, Nicole worked closely with Summer country Chief Wine Officer Ron hill, who has over 20 years of winemaking experience. Both wines are selling $ 19.95 and are now available for shipping to most states in the United States. Other grape varieties should be marketed in the near future.

“The combination of advanced mobile technologies and user-friendly delivery apps, combined with a growing habit of using the internet to shop for everything from clothes to food, had already made e-commerce the growth engine of the wine industry. . In addition, the last year – and a half of pandemic life has only accelerated this growth, “said Ryan nathan, CEO of Summer country. “We jumped at the opportunity to expand our DtC capabilities with influencers and celebrities who are both passionate about wine to build their own brands. And we couldn’t have chosen a better partner to launch than Nicole, Whose incredibly loyal fan base, existing business ventures and ongoing media activities provide the perfect platform to share Messy Mawma with the world. “

Nicole’s existing business and media businesses include her online and physical retail stores “The Snooki Shop”, co-hosting her podcast “It’s Happening with Snooki and Joey” (AudioBoom), hosting the comedy music video “Messyness” for MTV as well as on the hit MTV reality show “Jersey Shore: Family Vacation”.

About Summerland Wine Brands â„¢

Recently celebrating its 14th birthday, Summer country is the largest winery in the region and a state-of-the-art winemaking and bottling facility located in California Thriving central coast. Voted “Best Winery in Santa Barbara County, ” Summer country is very agile and exceptionally innovative. Summer country launched its direct-to-consumer program in 2021 and plans to launch several new partner brands in 2022.

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Media contact

Rona goldman, Summerland Wine Brands, +1 8183075455, [email protected]

SOURCE Summerland Wine Brands

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