Summerland Wine Brands ™ partners with Nicole “Snooki” Polizzi to launch “Messy Mawma Wine”, the first brand in its new direct-to-consumer program

We took the opportunity to expand our DtC capabilities with influencers and celebrities who are both passionate about wine and creating their own brands.

As consumers flock to buy online at a faster rate than ever before, Summerland Wine Brands (, award-winning wineries from California’s Central Coast, today announced the immense success of their first direct-to-consumer wine brand, Nicole “Snooki” Polizzi’s Messy Mawma Wine ( The brand launched in early November and sold the first bottling within the first two weeks of availability. Messy Mawma is back in stock and is shipping to most states in the United States.

Summerland’s new direct-to-consumer program launched with the goal of partnering with established brands to develop personalized wines and a turnkey e-commerce offering tailored to customers, subscribers and fans of the brand. .

“I have wanted my own brand of wine for as long as I can remember, so between the credibility and capabilities of Summerland – being able to sustain and maintain a business that I plan to have and grow for years and years. to come – they really are the perfect partner to give my Mawmas the wine they deserve, to enjoy all of life’s messy moments, ”said Polizzi.“ This whole process has been nothing but fun and enjoyable, the Summerland team taking care of all the production and running of the wine in the background, as well as building the online store, allowing me to focus my energy on marketing, sharing and drinking it. with my friends and fans, which I think is why this initial launch was such an incredible success; I can’t wait to find out what will happen next.

To develop her line of custom wines, Tantrum Chardonnay and Chaos Cabernet Sauvignon, Nicole worked closely with Summerland Wine Director Ron Hill, who has over 20 years of winemaking experience. Both wines are priced at $ 19.95 and are now available for shipping to most states in the United States. Other grape varieties should be marketed in the near future.

“The combination of advanced mobile technologies and user-friendly delivery apps, combined with a growing habit of using the internet to shop for everything from clothes to food, had already made e-commerce the growth engine of the wine industry. . In addition, the last year and a half of pandemic life has only accelerated this growth, ”said Ryan Nathan, CEO of Summerland. “We took the opportunity to expand our DtC capabilities with influencers and celebrities who are both passionate about wine and creating their own brands. And we couldn’t have chosen a better partner to launch than Nicole, whose incredibly loyal fan base, existing business ventures, and ongoing media activities provide the perfect platform to share Messy Mawma with the world.

Nicole’s existing business and media businesses include her online and physical retail stores “The Snooki Shop”, co-hosting her podcast “It’s Happening with Snooki and Joey” (AudioBoom), hosting the comedy music video “Messyness” for MTV as well as on the hit MTV reality show “Jersey Shore: Family Vacation”.

About Summerland Wine Brands â„¢

Recently celebrating its 14th anniversary, Summerland is the region’s largest winery and a state-of-the-art winemaking and bottling facility located on California’s thriving Central Coast. Voted “Best Winery in Santa Barbara County,” Summerland is very agile and exceptionally innovative. Summerland launched its direct-to-consumer program in 2021 and plans to launch several new partner brands in 2022.

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