The most popular wine brands in the world

Thousands of wine labels are marketed around the world, but some are more ubiquitous than others.

© JancisRobinson.com
| Many wine brands are popular around the world, but some more so than others.

When it comes to travel, there are two basic types of tourists – some people like to try new and exotic things abroad, while others crave the comforting familiarity of McDonald’s.

Wine is a bit like that too.

While some people like to experiment a little with their wine choices, getting out of their comfort zone and being open to new experiences, others prefer the safety and reliability of their favorite brands, and finding them abroad can be the equivalent of a warm hug from home.

And despite the urgings of the wine “intelligentsia” to shed our cultural shackles and enjoy more varied wines and styles of wine (or at least the styles of wine that suit them to make this week), there’s really nothing wrong with sticking to what you’re sure you’ll enjoy. Wine producers around the world also know this, which is another reason why so many brands are available around the world.

And that got us thinking – which wines and wine brands are killing it when it comes to market penetration? Which wines are the ones retailers want to stock and in many cases feel they should stock? So we thought we’d see which wine producers have the most offers on Wine-Searcher.

Let’s first see what we mean by “offer”. On Wine-Searcher, an offer is when a specific vintage of a specific wine from a specific producer is offered for sale by a specific retailer. For example, Mouton Rothschild will have the number of offers it has because different vintages of the wine are available from different retailers. Similarly, a brand like Penfolds will have multiple cuvées available – 33 in the Bin series alone – across multiple vintages and multiple retailers, while a producer like Petrus only produces one wine, meaning Penfolds will always have more offers.

Thus, the list of the most ubiquitous wines in the world is mostly made up of brands rather than single wines.

The most suggested wine producers on Wine-Searcher:

There are a few surprises on the list. No room for massive brands like Penfolds, Robert Mondavi, Torres or Concha y Toro. Big names like Moët, Sassicaia and Opus One mean nothing either; instead, it’s the triumph of the familiar, the reliable, and – let’s be honest here – those who can afford a global marketing push.

Weight of numbers

Barefoot is by far the most popular wine brand on earth. Wine-Searcher has over 36,000 listings listed across the brand’s 74 available products, though it’s worth pointing out that not all of these products are necessarily what everyone would classify as wine – Bubbly Peach Fusion is not listed. not on too many Master Sommelier exams, for example. Although owned by the United States (by Gallo), it also produces wines from Italy and South Africa, which adds to its global appeal.

The producer and trader Louis Jadot wins his second place by the weight of the numbers; With 363 cuvées listed, the company’s complete coverage of the different Burgundy climates gives it a head start over the major producers.

Yellow Tail, third, and Gaja, fifth, are an interesting comparison. Both have Italian roots – the Casella family from Yellow Tail came to Australia as immigrants in 1957 and their son John built the brand from a small family business to the global giant it is today. By comparison, the Gaja family are Italian wine royalty, producing some of the most acclaimed wines in Piedmont. Nevertheless, Yellow Tail has over 1000 more offers than the aristocratic Gaja stable.

The other US entries on the list also offer a reasonably clean comparison. Beringer, California’s oldest operating winery, has 175 cuvées listed, with an average price ranging from $3 to $158. Sutter Home, meanwhile, only has 39 products listed (although its owners own several other brands as well), with an average price range of $4 to $43, but it only has 1,700 fewer offerings.

What is quite amazing, however, is the presence of three individual wines, especially when you consider what they are. Mouton — and its two perennial rivals on the most-wanted wine lists, Lafite and Margaux — are among the top 10 most popular brands, despite having only one cuvée to work with. Having plenty of vintages available helps; Mouton has 120, Lafite 133 and Margaux 105. But really, with respective offerings of over 19,000, 17,500 and 17,200, you could really think twice about the alleged “rarity” of these wines.

But it’s really about brands, and some of the wine numbers should really be put into perspective. If we were to look at a list of the top 10 producers ranked by offers on Wine-Searcher, five of them would be spirits. While Barefoot would still be at the top of the tree, the next four spots would be occupied by Smirnoff, Jack Daniel’s, Bacardi and Johnnie Walker, while Absolut would slip between Jadot and Yellow Tail.

No matter how well-known wine brands are, they are positively exotic compared to spirits available around the world.

May this state of affairs continue for a long time.

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