The organic wine market is growing worldwide with impressive sales
Increase preference for vegan drinks among people to increase market growth
The vegan trend is moving in new directions; millennials are increasingly health conscious and environmentally conscious. Vegan is a group of people who choose a plant-based diet and drink to protect the environment and take better care of their health. Vegan wines are also gaining popularity with consumers. Vegan wines are made without using animal products or by-products at any stage of the breeding or winemaking processes.
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Traditionally, casein or a protein found in milk egg white was used to remove any micro or tiny particles from the wine that cannot be removed using the filtration method. Currently, winemakers either use bentonite, a form of pea protein or clay to remove the particles using non-animal fining agents, or let the particle sink naturally to the bottom of the wine. This opens up new market opportunities for vegan organic wine.
Biodynamic and other environmental factors influencing organic viticulture and winemaking
Consumers are increasingly interested and concerned about the products they buy, and how and where they are made. The wine community finds bold, creative and innovative ways to satisfy consumer interests, ensure long-term sustainability and leave a lighter footprint on our planet. Winegrowers are moving towards biodynamic harvesting and cultivation. Biodynamic and other environmentally friendly practices have no impact on the flavor or taste of wines.
These movements were born largely out of a desire to encourage environmental and social change. Therefore, this factor is fueling the demand for organic wine from consumers who are more concerned about environmental health and from consumers who believe that biodynamic wines are better and cause less severe hangovers.
Increase preference for organic wines to boost sales
The health benefits associated with wine have been known for years, and organic wine is the healthiest of them all. Organic wine contains lots of antioxidants, vitamins and minerals, which are essential for good human health. Organic wines are also associated with different characteristics, which make them more preferable to conventional wines, such as wines without GMOs, without synthetic additives, without added sulfites, less sugar, low in alcohol, and also support an agriculture and sustainable organic production methods. Thus, all these factors encourage consumers to opt for organic wines. The number of lifestyle-related diseases is increasing worldwide; people are more and more concerned about their health and diet and prefer healthy foods and drinks without any chemical additives.
Impact of COVID-19: organic wine market
The Covid-19 pandemic has deeply affected global beverage industry sales, as the coronavirus crisis has closed bars and restaurants around the world. The wine market is less volatile and offers wine investors the opportunity to hold an uncorrelated investment during this time of market stress. Given the situation, the hospitality industry is among the hardest hit, as businesses and communities have been impacted due to the rising number of corona patients and the extended lockdown.
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Segmentation of the organic wine market
Organic wine market by product type
• Organic red wine
• Organic white wine
Organic wine market by packaging
• Glass bottles
• Plastic bottles
Organic wine market by distribution channel
o In-store retail
o Online retail
Organic wine market by region
• North America
o United States
• Latin America
o Rest of LATAM
o United Kingdom
o Rest of Europe
• Asia-Pacific Excluding. Japan
o South Korea
• Middle East and Africa
o GCC countries
o South Africa
o Rest of MEA
o New Zealand
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