UK consumers will pay more than a third more for organic wine

Almost 10% of all wine sold in the UK will be produced organically by 2022, according to a new study that describes the UK sustainable wine market.

A study commissioned by SudVinBio and Millésime Bio, and carried out by IWSR, found that organic wines are taking market share from their traditional counterparts at an increasing rate.

The average organic wine costs £ 10.21 per bottle, compared to £ 7.38 for a non-organic version, but results showed UK consumers are willing to pay 38% more for a bottle of organic wine compared to a non-organic wine.

Consumption of organic wine, when viewed in isolation from the rest of the organic market, has seen a staggering 70% growth over the past five years, from 3.36 million 9-liter cases in 2012 to 5.72 million. million 9-liter cases in 2017. Old World expressions make up 73% of that, while six out of 10 bottles are red. According to the report, this is because it is easier to sell organic wines when their price should already be higher ”,and therefore falling into the price segment of Old World reds.

The study also predicted that the value of organic wine will surpass volume growth, at a CAGR of over 10.5% between 2017 and 2022, to exceed £ 1.15 billion.

The market share is expected to almost double, from 5% currently to 9% in 2022.

SudVinBio was founded in 1991 by organic winegrowers from the Languedoc-Rousillon region to represent common interests. Today the association for organic viticulture has 334 members, including 312 producers and 22 distributors.

The growing penchant for ethical and organic wines is one of the top UK retail trends to watch this year, with the organic wine market in Britain set to grow 14% this year, data shows published by Millésime Bio.

A number of UK retailers have made efforts to boost their line of eco-friendly drinks this year. Sales of organic wine at Waitrose were up 57% year on year, according to the supermarket, which now stocks 54 organic wines from 18 different countries after expanding in early 2018.

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