Villa Maria launches the EarthGarden organic wine range
New Zealand vineyard Villa Maria has launched its first line of organic wines, EarthGarden.
The new range is designed to meet a growing global demand for sustainable products and is part of the estate’s commitment to convert 100% of its vineyards to organic management by 2030.
New Zealanders will be the first to get their hands on the EarthGarden line, which will be available online and in stores nationwide from March 1. A UK launch will follow from the end of April.
The BioGro certified range includes Marlborough Sauvignon Blanc 2020, Hawke’s Bay RosÃ© 2020, Marlborough Pinot Noir 2019 and Hawke’s Bay Merlot Cabernet Sauvignon 2019.
Matt Deller, Global Sales and Marketing Director of Villa Maria, said: âLast year, IWSR forecasted 43% growth in the global organic wine market by 2024, and the New Zealand wine industry of $ 2 billion is well positioned to capitalize on this trend. “
Villa Maria winemaker Hannah Ternent said the winery plants wildflower seeds every year to encourage pollinators and help create a “thriving ecosystem”, which in turn supports the growth of its vines.
She added: âWe are very motivated to further improve the health of our soils and our environment so that we can continue to reap the fruits of beautiful fruits for years to come. EarthGarden perfectly sums up these principles and what we strive to achieve.
Fiona Mottershaw, Brand Controller at Hatch Mansfield, said: âWe are delighted to launch this important new organic range from Villa Maria in 2021. With the environment being an increasingly pressing consideration on all of our minds, the timing could not could not be more perfect to start presenting the work that Villa Maria has been doing for many years to put sustainability at the heart of the company. “
Villa Maria buys all of its packaging within 14 miles of its Auckland Estate and its wine bottles are made in New Zealand with an average of 69% recycled glass.
March 1, 2021 – Bethany Whymark