Winc launches Wonders and expands its portfolio targeting the $8.9 billion organic wine market
Sugar-free organic brand has successfully sold over 17,000 cases at retailers including Walmart, HEB and Earth Fare
LOS ANGELES, April 25, 2022 /PRNewswire/ — Winc, Inc. (“Winc” or the “Company”) (NYSE American: WBEV), a differentiated platform for growing beverage alcohol brands, today announced the launch of Wonders, a sugar-free, organic and sustainable wine and main brand of the Winc portfolio. The initial release will include red, white and rosé varietals, and the brand will be available on Winc.com this year, followed soon after in stores.
Wonders is a rebrand of the original Wonderful Wine Co (WWC), which launched in 2020 and has been well received online and wholesale at retailers including Walmart, HEB and Earth Fare, selling over 17 000 checkouts and in more than 4,400 distribution points. . Winc, always researching what consumers expect from bev-alc brands, has improved the origin sourcing and wine profile and reformatted the label and packaging based on feedback from our consumers. The launch of Wonders represents Winc’s belief that the brand can be even more successful when customer preferences are carefully applied.
Wonders is the latest addition to Winc’s growing organic portfolio which tripled its offerings in 2021 and includes top organic brands such as Cherries & Rainbows, Pizzolato, Biokult and Les Hauts de Lagarde. The global organic wine market is estimated at $8.9 billion in 2021 and has a projected CAGR of 10.2% from 2022 to 2030 according to Grand View Research. Better-for-you, organic, and sustainable products are top priorities in Winc’s innovation pipeline, informed by the combination of market insights with Winc’s customer feedback and demand for healthy, organic beverages.
Winc is a differentiated platform for growing alcoholic beverage brands, powered by the joint capabilities of a data-driven brand development strategy paired with a true omnichannel distribution network. Winc’s mission is to become the leader in brand building in the beverage alcohol industry through an omnichannel growth platform.
Winc’s common stock trades under the symbol “WBEV” on the NYSE American.
This press release contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be covered by the safe harbor provisions for forward-looking statements contained in Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. The words “believe”, “may”, “will”, “estimate”, “continue”, “anticipate”, “intend”, “expect”, “could”, “would”, ” project”, “plan”, “potentially”, “preliminary”, “probable” and similar expressions are intended to identify forward-looking statements. All statements in this press release, other than statements of historical fact, are forward-looking statements, including statements regarding Winc’s expectations regarding the expansion of its organic wine offerings and the total addressable market for wines biological. Forward-looking statements are subject to numerous conditions, many of which are beyond Winc’s control, including those set forth in the Risk Factors section of Winc’s Annual Report on Form 10-K filed with the Securities and Exchange Commission (the “SEC “) the March 30, 2022 and the Company’s other periodic filings with the SEC.
Any forward-looking statements made herein speak only as of the date of this press release, and you should not rely on any forward-looking statements as predictions of future events. Although the Company believes that the expectations reflected in the forward-looking statements are reasonable, the Company cannot guarantee that the future results, performance or achievements reflected in the forward-looking statements will be achieved or will occur. Except as required by applicable law, the Company undertakes no obligation to update any of these forward-looking statements for any reason after the date of this press release or to conform these statements to actual results or to revised expectations.